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It’s amazing when it all comes together. When a storm creates a wave that ripples across an entire ocean, finds its way to a foreign shore and is met by someone who is willing and able to ride it perfectly. The whole process is bizarre. And beautiful. And mostly insane. We couldn’t love it more.

Every wave is unique and, for lack of a better word, they all have personality. In Hawaii, a single one can make or break a career, humble you, hurt you, kill you or create a euphoric experience you’ll never forget. This season, we’re committed to showing you the wildest moments between man and wave meet. Our riders are going to give you raw and honest insight on what made the best (or most brutal) waves they’ve wrangled unique. We’re calling it #ThisWave and we’re inviting you to join us for the ride — follow us on Instagram to do just that.

We will keep this page updated with all the latest #thiswave posts, so keep an eye on it.

It was heartbreaking. More than enough to haunt even the headstrong.

Last year, Connor O’Leary finished 15th on the World Qualifying Series. That’s two spots away from World Tour qualification — which means a year’s worth of hard work, hundreds of flights, close wins, narrow losses and a rollercoaster of emotion all equated to a painful pile of nothing.

Mikey Wright rolls with Stab and Surfstitch to present 'Trunk Talk.'

Ever wonder how men can squander up the cajones to paddle into waves as large as 5 story buildings?

There are some rad surfing families out there, the Rothmans, the Hobgoods, the Wrights, the Fletchers, the Lopezs, the Hos … and the Mels.

From the creators of The Art of FLIGHT, Red Bull Media House presents The Fourth Phase, a snowboarding epic starring iconic athlete Travis Rice.

Today, International Surfing Day, like everyone in our community we are supporting the Surfrider Foundation to spread their story and keep the stoke alive. We want you to head to your favorite beach to surf, participate in beach clean up, or just hang out and enjoy the view.

On top of supporting Surfrider we're also donating $10 from every boardshort sold today to the North Shore Lifeguard Association. In Koa Rothman's words, “No one would feel safe without them". Wherever you are today, take a moment to thank your local lifeguard.

To find out what’s happening on International Surfing Day across the globe, follow #ISD16. We've found some awesome posts throughout the day, click to take a look.