That's because today, June 20th, is International Surfing Day, and Quiksilver is supporting the Surfrider Foundation to spread the word and share the stoke.

Which means we're asking surfers and non-surfers alike to head to their favourite beach to surf, participate in a beach clean up, or just hang out and enjoy the weather.

And to sweeten the deal, Quiksilver is donating $10 from every boardshort sold* today to our selected charity, Kind Surf. Because good karma swells. And the oceans belong to everyone.

Kind Surf is an international non-profit organization that helps disadvantaged kids through the practice of surfing and environmental education. Kind Surf, Quiksilver and Roxy will be hosting a beach day today for disadvantaged kids in Valencia, Spain at Port Saplaya beach who would otherwise not have an opportunity to enjoy International Surfing Day.

Surfrider Foundation is hosting over 150 events across the globe to enable every person to give back to their local beach or favourite surf break. Find an International Surfing Day event near you.

Our Bali Big Eco Weekend event kicks off today as well, which will include beach cleanup efforts, surf lessons, and the Uluwatu Challenge.

To stay informed on International Surfing Day updates from our athletes across the globe, follow the #ISD14 hashtag on social media as well as Quiksilver on Instagram and Twitter.





*Purchases must be made on quiksilver.com on June 20, 2014 between 12:00 a.m. and 11:59 p.m., local time, and applies only to select styles. The total amount donated will not exceed a maximum of $10,000 U.S. dollars.