The photo from Travis' ad is completely nuts. Get his story from the Alaska trip where the photo was taken on in this Behind the ad video.
Travis Rice
- Name: TRAVIS RICE
- Jackson, Wyoming's favorite son has come a long way since first strapping in on the steep mountain slopes of Jackson Hole Mountain Resort. Mixed into Travis' ‘Rider of the Year' accolades are iconic video parts, X Games medals and even his own video game character. Nearly a decade into the game, Travis has and continues to progress snowboarding in its entirety. Whether it be continually raising the bar with mind blowing first ever tricks; experimenting with new board technology; producing and starring in mega-budget snowboarding films; or pioneering next-level contests like the Quiksilver Natural Selection, Travis settles for nothing short of exceptional. With film credits including the award-winning That's It, That's All and his latest multi-year project, The Art of FLIGHT, Travis is not only pushing snowboarding's limits, but bringing that progression to the masses.
There is no question that Quiksilver team rider Travis Rice is a master of his craft. For the terrain he is riding, and the features he is hitting he has to have every step of the way planned out ahead of time, otherwise the consequences could be deadly. In this video, Travis flies 90 miles deep into the Canadian Rockies to tackle an infamous backcountry arch known as the "Hole In The Wall".
Quiksilver's Travis Rice has been nominated for National Geographic’s ‘People’s Choice Adventurer of the Year’! With the recent success of his film the Art of Flight and his relentless pursuit to push the boundaries of what is possible on a snowboard is there really any question why he shouldn’t win?
Vote for Travis here and continue to vote every day through January 18, 2012.
The Art of Flight - Snowboarding film trailer with Travis Rice
Just when you thought the producers of "That's It, That's All" couldn't top themselves comes a new breed of snowboarding entertainment. The Art of FLIGHT follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels. Brain Farm has gathered an arsenal of the most advanced and progressive film making technology to bring the masses a snowboarding adventure of epic proportions. Filmed on location in Jackson Hole, Alaska, Chile, Aspen, Patagonia, British Columbia and more, FLIGHT brings the viewer along for the perfect blend of adventure/travel drama and high-energy snowboarding action.
Artist: The Three Corners of The Earth
Title: "The Fire Shall Devour Us"
Jackson, Wyoming’s favorite son has come a long way since first strapping in on the steep mountain slopes of Jackson Hole Mountain Resort. Mixed into Travis’ ‘Rider of the Year’ accolades are iconic video parts, X Games medals and even his own video game character. Nearly a decade into the game, Travis has and continues to progress snowboarding in its entirety. Whether it be continually raising the bar with mind blowing “first ever” tricks; experimenting with new board technology; producing and starring in mega-budget snowboarding films; or pioneering next-level contests like the Quiksilver Natural Selection, Travis settles for nothing short of exceptional. With film credits including the award-winning “That’s It, That’s All” and his latest multi-year project, “The Art of FLIGHT,” Travis is not only pushing snowboarding’s limits, but bringing that progression to the masses.
