Quiksilver was awarded the winner of the "Best Online Video Social TV Award" at the Social TV Awards in Los Angeles. Creating a global first for surfing, iPowow's real-time participation platform integration into the 2013 Quiksilver Pro on the Gold Coast, Queensland beat PGA Championship by Turner Sports and Univision in the category. The calibre of other entries at the Social TV Awards included NBC Olympics, Grammy's Live - CBS Interactive and Superbowl XLVII - CBS Interactive.
Branded as the "Crowd's Call" viewers of the webcast were broaught closer to the action and were able to participate in real time with the broadcast. Viewers participated via the iPowow embedded iFrame on PC's of via smartphones by accessing the Crowds Call URL - crowdscall.com Sanitarium brands Weet-Bix and Up&Go as well as Roxy and Quiksilver were sponsors of the platform.
